For landlords and property managers, the “turnover tax”, the cost of having a vacant unit, is one of the most frustrating parts of the job. Every empty apartment means lost rent, extra maintenance, and hours of admin work. The best way to fight that? Focus not just on attracting new tenants, but on keeping the ones you already have happy and staying longer.
That’s especially true when we’re talking about the biggest groups in today’s rental market: Millennials and Gen Z. These generations are shaping what “good” rental experiences look like, and they want more than four walls and a roof. They’re looking for convenience, tech-forward solutions, and a sense that their landlord genuinely cares about their living experience.
In this guide, we’ll walk through the key amenities and services that speak to Millennial and Gen Z renters, turning move-in and move-out, typically stressful times, into moments that build trust and loyalty.
Understanding Today’s Renters
Millennials (late 20s to early 40s) and Gen Z (late teens to mid-20s) have grown up in an era of instant everything, from streaming TV shows to grocery delivery. They expect renting to work the same way: quick, simple, and mostly digital. But their priorities do differ in a few key ways.
Redfin survey found that seven in 10 Gen Z and millennial renters struggle to afford their regular housing payments. To make ends meet, 40% of these renters eat out less, nearly one-third take no or fewer vacations, and 22% report skipping meals completely
Millennials often see their rental as a long-term home. They want stability, space to work remotely, and practical upgrades like in-unit laundry and updated kitchens. With rent prices climbing, they also value clear, fast communication when something needs fixing.
Gen Z, on the other hand, craves flexibility. They’re more likely to be on a tight budget and appreciate options that help them save money. They’re drawn to buildings with sustainable features, think energy-efficient appliances and recycling programs, and they like to feel part of a community, whether that’s through co-working spaces, social events, or shared lounges.
One thing both generations have in common? They expect a high level of digital engagement. Paper applications and physical checks aren’t just inconvenient; they’re dealbreakers.
Creating a Standout Move-In Experience
The first 48 hours in a new apartment are often the most stressful for a tenant, so this is the perfect opportunity to make a positive and lasting impression. The move-in process is where a landlord can demonstrate their commitment to a positive tenant experience and set the stage for a long, happy tenancy.
Go Digital from the Start
Even before the tenant picks up the keys, you can show you’re on top of things with a smooth online experience. Think: a mobile-friendly website, virtual tours, and 3D floor plans. Add in an online application process and the ability to set up rent payments digitally, and you’re speaking their language before they even set foot in the building.
Add a Thoughtful Welcome Package
A small gesture can go a long way. Instead of flashy perks, focus on what actually makes moving day easier. Some great options:
Utility concierge service – Help tenants set up electricity, water, and internet so they’re ready to go from day one.
Professional cleaning – A spotless unit makes a great first impression and shows you care.
Move-in survival kit – Simple things like toilet paper, snacks, water bottles, toiletries, and even a spare phone charger can save the day when everything’s still in boxes.
Upgrade with Smart Tech
Smart home features aren’t a luxury anymore; they’re expected. Think smart locks, thermostats, and lighting. Add building-wide Wi-Fi, keyless entry for common spaces, and secure package lockers, and you’ve just made your property stand out from the competition.
Offer Moving Help
Moving is physically and mentally exhausting. Partner with a local moving company and offer your tenants a discount or referral program. Not only does it make their lives easier, but it also helps protect your property from damage since professionals are doing the heavy lifting.
Making Move-Out Less Stressful
When a tenant decides to leave, you still have one last chance to make a good impression, and maybe even earn a referral. A clear, well-managed move-out process can prevent headaches on both sides.
Communicate Early
Send a move-out letter 30 to 60 days before the lease ends with clear instructions on what’s expected, cleaning, repairs, key return, and the exact move-out date. This prevents last-minute surprises and disputes.
Do a Walkthrough Together
Whenever possible, schedule a final walkthrough with the tenant and use a checklist to document the unit’s condition. Take photos or videos to protect both parties if there’s any disagreement about the security deposit.
Help with the Logistics
Just like move-in, move-out is physically demanding. You can make it easier by connecting tenants with discounted moving or junk removal services. This helps them leave the unit in good shape and allows you to prepare the apartment for the next renter more quickly, reducing vacancy time.
The Bigger Picture
Catering to Millennials and Gen Z isn’t just about being trendy; it’s about running a smarter, more profitable rental business. Tenant turnover is expensive, and a great move-in/move-out experience is one of the simplest ways to boost satisfaction and reduce vacancy rates.
By offering digital tools, thoughtful amenities, and practical services, you show your tenants that you’re more than just a rent collector; you’re a partner in their living experience. That leads to better reviews, more referrals, and, most importantly, long-term tenants who see your property as a place to call home.
